About

CFO Central is not just an accounting or bookkeeping firm. We are much more.

A financial resource for business owners looking to take their business to the next level, improve current financial strategies, or shift towards a CFO solution.

Who We Are

We are planners, strategists, and critical thinkers, driven to help business owners discover the possibilities when they have an experienced Chief Financial Officer partner.

CFO Central is comprised of seasoned professionals who bring to bear several years of Chief Financial Officer experience with emphasis in the manufacturing sector, commercial trades, and printing industry. Our skills and experiences transcend any one business area. We have a history of helping small businesses reach financial goals never thought possible!

You'll get the benefit of an experienced CFO on staff at a fraction of the cost!

CFO Central Management

Meet the team

A.J. Velasquez, President of CFO Central

A.J. Velasquez

President

A.J. has over 25 years of experience working in financial leadership roles with manufacturing companies in the Sioux Falls area. Most recently as CFO for a local manufacturing company, A.J. oversaw and implemented strategies that took company revenues from $22 million to $50 million in only 6 years.

Results like this are not achieved without great knowledge of the operations side of business. In addition to his CFO role, A.J. was appointed General Manager of the production plant with oversight of 220 employees.

If you are comfortable with where your business is at, CFO Central might not be for you. We partner with business owners who want to grow their business and take on their competition — locally or nationally.

A.J. is available to connect via a quick meeting or an online video call for business owners outside of the greater Sioux Falls area.

aj@cfocentralsd.com
Rick Mull, Director of Business Development at CFO Central

Rick Mull

Director of Business Development

Rick Mull helps business owners turn financial confusion into clear strategy, stronger margins, and sustainable growth. He works directly with companies that need executive-level financial and operational leadership — but don't yet need a full-time CFO, COO, or revenue strategist.

Rick's career has been built on a simple belief: businesses rarely fail because of lack of effort — they struggle because they lack the right financial visibility, operational discipline, and decision framework at the leadership level.

He has partnered with companies across construction, manufacturing, service, and growth-stage businesses, helping them improve cash flow, strengthen lender relationships, increase enterprise value, and build scalable operations.

Rick is the author of the 2003 business book Are You Selling to Potential? and is currently authoring an updated release titled Nobody Buys Potential.

  • Improve operational margins
  • Create reliable financial forecasting and cash control
  • Prepare companies for financing, transition, or growth
  • Install accountability and performance management systems
  • Provide fractional CFO / COO / CRO leadership
rick@cfocentralsd.com